Given that a large number of the key workers within the company are global travellers and the sensitivity of the day-to-day conversations, the customer had legitimate concerns about the confidentiality of information communicated using smartphones and tablets. In some areas of the world the customer was concerned about rogue telecommunications operators intercepting calls as well as the widespread use of consumer based communications apps while on insecure networks in hotels, airports and coffee shops.
The business embraced BYOD after an attempt to introduce specialized encrypted phones failed due to the phones being unreliable and the lack of engagement from the users given the burden of managing a second device.
The company knew that it had to take control of its communications. Public leaks damage brands and impact stock prices while private leaks to competitors result in lost business.